Maintaining clean and accurate data in your CRM system is crucial for Revenue Operations. This process is called CRM hygiene, and it involves identifying and resolving duplicate, incomplete, or outdated records. In this blog post, we will discuss Cloudingo, a popular CRM hygiene platform, and introduce eight alternatives that you can consider to orchestrate CRM data

Why CRM Hygiene is Important:

Effective CRM hygiene and CRM data quality can provide a host of benefits, such as increased sales productivity, better customer experience, and improved marketing campaign performance. It can also help you avoid costly mistakes and CRM data leakage, such as sending multiple messages to the same prospect or wasting time and resources on incorrect or incomplete data.

What is Cloudingo:

Cloudingo is a cloud-based CRM hygiene platform designed to help businesses identify and remove duplicate records, standardize data, and enrich customer profiles. It offers advanced features such as fuzzy matching, auto-merge, and custom rules to streamline the cleaning process. Cloudingo integrates with popular CRMs such as Salesforce, Microsoft Dynamics, and HubSpot, and has a user-friendly interface with drag-and-drop functionality.

7 Cloudingo alternatives to boost CRM hygiene: 

Alternative 1: SetSail

SetSail is an AI-powered platform that automates sales commission calculations and provides real-time insights into sales performance. It also offers a data hygiene module that can identify and merge duplicate records, standardize data, and validate email addresses. SetSail integrates with Salesforce and other CRMs, and provides an intuitive dashboard for monitoring data quality.

SetSail vs Cloudingo:

While SetSail has a strong focus on sales commission automation, it also provides robust data hygiene capabilities that can rival Cloudingo’s. SetSail’s AI-powered algorithms can identify more complex duplicates and offer suggestions for merging or splitting records, making the cleaning process more efficient.

Alternative 2: Openprise

Openprise is a data orchestration platform that can help businesses automate and manage their data operations. Its data hygiene module offers advanced features such as lead-to-account matching, data normalization, and data enrichment. Openprise integrates with popular CRMs, marketing automation systems, and other data sources, and provides a flexible workflow engine for customizing data operations.

Openprise vs Cloudingo:

Openprise’s data orchestration capabilities go beyond data hygiene, making it a more comprehensive solution for managing data operations. Its lead-to-account matching feature can help businesses link leads to the right accounts, which can be crucial for account-based marketing strategies. However, Openprise may require more setup and configuration compared to Cloudingo’s out-of-the-box functionality.

Alternative 3: LeanData

LeanData is a lead management platform that can help businesses streamline their lead-to-account matching process. Its data hygiene module offers advanced features such as fuzzy matching, auto-conversion, and auto-routing of leads. LeanData integrates with Salesforce and other CRMs, and provides a visual interface for managing lead routing rules.

LeanData vs Cloudingo:

LeanData’s focus on lead-to-account matching makes it a powerful tool for businesses with complex lead routing needs. Its data hygiene module can identify and merge duplicates as well, but may not have the same level of customization options as Cloudingo’s. LeanData may also be more expensive than Cloudingo for businesses that only need basic data hygiene features.

Alternative 4: Dedupely

Dedupely is a cloud-based software that provides a simple and affordable solution for removing duplicates from CRMs and other databases. It uses fuzzy matching algorithms to identify potential duplicates, and offers a manual or automatic merging process. Dedupely integrates with popular CRMs and provides a dashboard for tracking progress.

Dedupely vs Cloudingo:

Dedupely offers a straightforward and cost-effective option for removing duplicates from your CRM. Its fuzzy matching algorithms can catch most duplicates, but it may require more manual effort to review and merge them compared to Cloudingo’s more advanced merging options. Dedupely may be a good choice for businesses with smaller CRM databases or simpler data hygiene needs.

Alternative 5: barista AI

barista AI is a CRM data quality and automation platform that provides a suite of AI-powered solutions for Revenue Operations, including data hygiene. Barista can capture sales activities and automatically populates the right CRM fields. For example, creating new contact records based on emails in gmail threads or invites, assigning contact roles, attaching contacts to opportunities, etc. In addition, barista has a CRM hygiene suite if solutions like Salesfroce duplicates identification and auto mege, standardize data, and validate email addresses, etc. barista AI integrates with Salesforce and other CRMs, and provides a user-friendly interface for managing data hygiene tasks for RevOps and Reps.

Barista AI vs Cloudingo:

There are two main competitive advantages for barista AI compared to Cloudingo. First, barista AI’s AI-powered approach for sales activity data hygiene is unique in its way and can increase the amount of data n the CRM and it’s actionability. Cloudingo does not capture sales activity data, and leave a lot of critical deal data in the dark. Second, one of the most harmful CRM hygiene things is manual data entry by reps. barista AI has an easy to use app for reps’ CRM data entry and automate more than 50% of their mundane CRM work based on it’s sales activity data capturing. When it comes to contact hygiene and multithreadness visibility, barista is probably the best solution out there.

Alternative 6: Clearbit

Clearbit is a data enrichment platform that can help businesses improve the quality and completeness of their customer profiles. Its data hygiene module offers features such as email verification, address validation, and data standardization. Clearbit integrates with Salesforce and other CRMs, marketing automation systems, and other data sources.

Clearbit vs Cloudingo:

Clearbit’s focus on data enrichment makes it a complementary solution to Cloudingo’s data hygiene. Its data hygiene features can help businesses maintain accurate and up-to-date customer profiles, but may not be as comprehensive as Cloudingo’s. Clearbit’s data enrichment features can be useful for businesses that want to leverage external data sources to improve their customer insights.

Alternative 7: RingLead

RingLead is a cloud-based data management platform (acquired by Zoominfo) that can help businesses manage their data quality and operations. Its data hygiene module offers features such as deduplication, data standardization, and data normalization. RingLead integrates with Salesforce and other CRMs, marketing automation systems, and other data sources, and provides a visual interface for managing data quality.

RingLead vs Cloudingo:

RingLead’s data management capabilities go beyond data hygiene, making it a more comprehensive solution for managing data operations. Its visual interface can make it easier for non-technical users to manage data quality tasks. However, RingLead may require more setup and configuration compared to Cloudingo’s out-of-the-box functionality.

Build a CRM hygiene strategy with the tool for you

Maintaining clean and accurate data in your CRM is critical for Revenue Operations success. While Cloudingo is a popular and effective platform for CRM hygiene, there are many Cloudingo alternatives that businesses can consider based on their unique needs and preferences to help them orchestrate their CRM data. Whether you prioritize automation, AI-powered solutions, or comprehensive data management, there is an option for you. Consider trying out different solutions to see which one fits your business best.