Great products make customers appreciate companies.
Great relationships make people fall in love with them.
We aim to unlock the R in every CRM
Shaked GurProduct Manager
Fail & learn.
Always be closing.
And we are no losers.
Transparency is key.
Barista was born out of the necessity of having better and repeatable processes with clients at scale.
It became common knowledge for companies that even the best products are not enough to establish good relationships, and that relationships drive growth with enterprise clients best. That is why human interactions are critical and client facing teams are growing fast. In the professional world, the quality of human interactions depends on the processes they follow (or don’t).
But there’s an inherent gap in the market. There is a natural clash between the desired quantity of meetings to the required quality of them. On the one hand, one wants as many meetings as possible, as every meeting is a deal opportunity. On the other hand, one needs to spend significant time on preparation in order to covert those opportunities into closed-won deals.
Today, relationship opportunities are not optimized because, well… processes are not. People are either sacrificing the quality of the meeting or the number of meetings they handle.
With barista companies meet the relationships optimum. The ability to make customized agendas at scale and having access to them in real-time build trust drives efficiency and grow relationships.